Posted: Wednesday 24 March 2010
We never really get too stuck for product ideas at KTWO, but thought you might be interested to hear how we come up with some of our latest designs.
We've just completed a group session organised by our Designers - this took the form of a Brainstorm (or for those who prefer, a 'Thought Shower'!) We focus on creating fantastic gift ideas around organising and storage. Our customers tell us they love giving our products as birthday gifts; gifts for mum and gifts for men in particular, and we kept this very much in mind. These sessions at KTWO are great fun - lots of team work, lateral thinking and there's no wrong answers, so every 'idea' has potential and value. We then whittle, prune and research until we've got what we're after.
We like to keep the KTWO products you love fresh and up-to-date and will regularly offer lots of gorgeous new cover designs on your favourite gifts. The Recipe File, Family Calendar, Baby File, and Birthday Card Book are all current candidates.
But what really helps is feedback from our customers - we get so many great ideas from our traders and website customers which is great - please keep them coming!
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