Back to School
Get organised before the kids go back to school
find out more..Address Book
The much-loved address book has been around for many years now and has been a constant favourite amongst our customers (and the girls in the office). Although it was still popular, we thought it was about time we gave it a revamp.
We have retained the features of the previous address books that customers loved and have given it a fresh new look. The new version still has the practical sticky labels that allow you to cover over a change of address or any old contacts. That way you can make sure you only see the updated addresses and also avoid any scribbles or crossing out that would ruin your lovely book! In response to customer feedback, we have also made the size slightly smaller and more practical to carry around with you or store in your home .
We decided this time to have a photographic image on the front cover and spent lots of time debating what it should be. We usually begin the visual process by researching and making moodboards of current styles, trends and colors. After a lot of sketching of ideas, product development meetings and debate, we finally narrowed it down to a cupcake theme. Cupcakes are still so popular, and the particular image we use on the cover is one that everyone is drawn to and wants to pick up. It’s nostalgic fun and fabulously cute! Or so we’re told!
We have reflected as always the design on the inside to compliment the cover and we believe (even if we do say so ourselves) it looks really fun and inviting to write in. Not only do the bright colours and cute cupcake drawings make it a really attractive, it’s also very functional with easy-to-use alphabetical tabbed sections making it easy to find addresses in a hurry.
The new Address Book has had so many ooooos and ahhhhs from everyone we show it to it promises to be a great success. If you’re looking for the perfect, affordable gift, this is a fantastic option. We hope you like it as much as we do.
Until next season’s Design Diary, we wish you all the very best for spring!
With very best wishes,